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Cutting-edge, contemporary art, live music and more returning to the Ironworks Campus

BELOIT, WISC. (May 8, 2023) -- DEVIATE is looking for artists who stimulate the senses and push the limits of creativity, including but not limited to musicians, dancers, sculptors, photographers, and live painters.

There is no entry fee for artists to be included and they will take home 100 percent of the commission they make at the event. Artists will need to apply online to be included.

“We are so ready to bring DEVIATE back to downtown Beloit and can’t wait to blow people’s minds once again with this electrifying art show and epic party all rolled into one,” said Ryan Hickey, director of entertainment and programming for Geronimo Hospitality Group.

“There’s so much great talent in this area and we couldn’t be happier to get to show it off here in downtown Beloit.”

DEVIATE is a 21+ event and is open to the public. Tickets will go on sale August 1. Food vendors and cash bars will be available on-site.

Those interested in participating should visit to apply. Follow DEVIATE on Facebook and Instagram for the latest on artist and event updates.



DEVIATE aims to create a high-energy, one-of-a-kind experience in downtown Beloit that celebrates the city’s growth, modernism and culture. In 2022, the inaugural event brought nearly 2,000 people to downtown Beloit to see live music and DJs on multiple stages, lighting landscapes, live painters and tattoo artists, photographers, fire spinners, sculptors, a fashion show and more. For more information, visit

About Geronimo Hospitality Group

Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing collection of award-winning, upscale boutique hotels, restaurants and clubs. Committed to providing memorable guest experiences through its genuine service and original brands, Geronimo properties are distinguished as destinations of choice for locals and travelers in the cities they operate. For more information, visit

Media Contact: Shannon Kelly, PR Specialist:


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