STILL HOLDING THE KEYS: FOUR GERONIMO HOTELS EARN MICHELIN HONORS FOR THIRD STRAIGHT YEAR
Hotel Goodwin, The Charmant Hotel, Bottleworks Hotel and Ironworks Hotel Indy each maintain One MICHELIN Key designation
BELOIT, Wis. (September 20, 2026) — Geronimo Hospitality Group is celebrating a three-peat, with four of its boutique hotels earning One MICHELIN Key for the third consecutive year.
Hotel Goodwin in Beloit, Wisconsin; The Charmant Hotel in La Crosse, Wisconsin; and Bottleworks Hotel and Ironworks Hotel Indy, both in Indianapolis, Indiana, have once again been recognized by the MICHELIN Guide for delivering exceptional hotel experiences.
The MICHELIN Key recognizes outstanding hotels within the MICHELIN Guide’s hotel selection. Similar to the MICHELIN Stars awarded to restaurants, MICHELIN Keys distinguish hotels for exceptional guest experiences, including design, character, service and sense of place.
“To earn a MICHELIN Key once is an honor. To have four hotels earn one three years in a row is something we’re incredibly proud of,” said Jeff Whiteman, Chief Operating Officer at Geronimo Hospitality Group. “These hotels couldn’t be more different from one another, and that’s exactly the point. We believe great hotels should have a personality, belong to their cities and give people a reason to remember where they stayed. This recognition is a tribute to our teams, who bring those experiences to life every day.”
Each hotel offers a distinctly different experience:
Hotel Goodwin - Beloit, Wisconsin
A stylish downtown retreat, the 34-room Hotel Goodwin blends historic character with a modern, sophisticated edge and an intimate boutique experience.
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The Charmant Hotel - La Crosse, Wisconsin
Set inside a former candy factory near the Mississippi River, The Charmant Hotel blends historic character, thoughtful design and modern hospitality with a distinctly La Crosse sense of place.
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Bottleworks Hotel - Indianapolis, Indiana
Located in a former Coca-Cola bottling plant, Bottleworks Hotel preserves striking Art Deco architecture and original details while serving as the centerpiece of Indianapolis’ vibrant Bottleworks District.
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Ironworks Hotel Indy - Indianapolis, Indiana
Industrial by design and polished in all the right places, Ironworks Hotel Indy pairs raw materials, craftsmanship and bold architectural details with upscale accommodations and modern amenities.
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Together, the four hotels reflect Geronimo Hospitality Group’s unique approach to hospitality. Developed around the character of their buildings and communities, Geronimo’s original hotel brands share a commitment to thoughtful design, genuine hospitality and a strong sense of place.
For additional information about Geronimo Hospitality Group’s portfolio of hospitality brands, visit www.geronimohospitalitygroup.com.
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Media Contact: Ali Molina | media@hendricksgroup.net
About Geronimo Hospitality Group
Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing collection of award-winning, upscale boutique hotels, restaurants, and clubs. Committed to delivering memorable guest experiences through genuine service and original brands, Geronimo properties are distinguished as destinations of choice for both locals and travelers in the cities they serve. For more information, visit www.geronimohospitalitygroup.com.





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