DEVIATE Beloit Announces Third Annual Extravaganza
- Geronimo Hospitality
- Jan 5, 2024
- 2 min read
Updated: Jan 18, 2024
BELOIT, WISC. - DEVIATE Beloit is set to return igniting the Ironworks Campus in downtown Beloit for its third annual art and music extravaganza on September 28, 2024.
This one-night-only event promises to transform the cultural landscape, spotlighting the finest artists and musicians from the Stateline area in a celebration that draws over 2,000 attendees. The call for artist applications for this highly anticipated event will be announced in the spring, inviting local creatives to be part of this immersive experience.
Last year, DEVIATE 2023 was not just about art and music; it also championed a noble cause. DEVIATE proudly partnered with Tito’s Handmade Vodka to donate $5,000 to Make-A-Wish Wisconsin, supporting children in the area bravely fighting critical illnesses.
Ryan Hickey, Director of Events and Programming for Geronimo Hospitality Group, expressed his excitement, saying, "The goal of DEVIATE is to create a high-energy experience that guests have never seen before, right in the heart of downtown Beloit. We're thrilled that thousands of people showed up to support these incredible artists and musicians. We're grateful for the community's warm reception of DEVIATE and proud to give back to those in need."
The second annual event attracted guests from over 100 unique zip codes, with collective artist sales exceeding $25,000 — more than doubling sales from the previous year.
Looking ahead, mark your calendars, DEVIATE Beloit returns on September 28, 2024. Get ready for another incredible fusion of art, music and community. Artist applications will open in the spring.
For more information about DEVIATE, please visit www.deviatebeloit.com and follow DEVIATE on Facebook and Instagram for details on artist applications and event updates.
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About Geronimo Hospitality Group
Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing collection of award-winning boutique hotels, restaurants and clubs. Committed to providing memorable guest experiences through its genuine service and original brands, Geronimo properties are distinguished as destinations of choice for locals and travelers in the cities they operate. For more information, visit www.geronimohospitalitygroup.com.
Media Contact: Shannon Kelly, Shannon.kelly@geronimohospitalitygroup.com
“What a fantastic spotlight on DEVIATE Beloit’s third annual extravaganza! The way this event has grown—supporting local artists, engaging the community, and contributing to causes like Make-A-Wish Wisconsin—is truly inspiring. I often share insights on cultural happenings and community-driven events on royalpkr. Thanks for sharing this recap—looking forward to the next one!”
What an inspiring event recap! DEVIATE Beloit sounds like an incredible gathering of art, music, and community spirit—especially with the generous donation to Make‑A‑Wish and the impressive artist sales. The energy and impact clearly make it a must‑attend experience.
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Absolutely thrilled to see DEVIATE Beloit returning for its third year! TikTok Video indir This event continues to raise the bar — not just celebrating local creativity, but actively uplifting the community through meaningful partnerships and charitable giving. The growth in artist sales and attendance speaks volumes about the passion behind this movement. Can’t wait to see what September 28, 2024, brings — definitely saving the date! #DEVIATEBeloit #SupportLocalArtists #ArtWithPurpose
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