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Interactive art and music event returns to Beloit September 28 in a new, industrial location. 

BELOIT, WISC. (April 2, 2024) -- DEVIATE Beloit returns for a third year on Saturday, September 28 from 6 p.m. - 11 p.m. in a brand-new location on the Ironworks Campus in downtown Beloit. DEVIATE is currently accepting applications for visual artists and musicians interested in taking part in the event which displays contemporary art and artists in an energetic, industrial environment.  

DEVIATE is looking for artists who thrive on pushing the boundaries and sparking sensations whether through music, dance, sculpture, photography, live painting or beyond. There is no entry fee for artists to be included and they get to take home 100 percent of the sales they make at the event. Artists need to apply online to be considered.  

In response to the growing number of participating artists and attendees, DEVIATE is expanding its footprint and taking the party to a new location. This year, DEVIATE will relocate to 701 Third Street in Beloit, under the Rakuten building’s covered waterfront pavilion on the Ironworks Campus.  

“DEVIATE is coming back to Beloit bigger and better than ever before! We couldn’t be more excited to spotlight the incredible talent right here in our community,” said Ryan Hickey, director of entertainment and programming for Geronimo Hospitality Group. “We can’t wait to curate an immersive experience that celebrates creativity and offers an unforgettable night of inspiration and exploration.” 

DEVIATE is a 21+ event and is open to the public. Tickets will go on sale August 1. For more information about the event or how to apply, visit and follow DEVIATE on Facebook and Instagram for the latest on artist and event updates.  



About DEVIATE Beloit 

DEVIATE aims to create a high-energy, one-of-a-kind experience in downtown Beloit that celebrates the city’s growth, modernism and culture. In 2022, the inaugural event brought nearly 2,000 people to downtown Beloit to see live music and DJs on multiple stages, lighting landscapes, live painters and tattoo artists, photographers, fire spinners, sculptors, a fashion show and more. For more information, visit   

About Geronimo Hospitality Group  

Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing collection of award-winning, upscale boutique hotels, restaurants and clubs. Committed to providing memorable guest experiences through its genuine service and original brands, Geronimo properties are distinguished as destinations of choice for locals and travelers in the cities they operate. For more information, visit  

Media Contact: Shannon Kelly,  

1 Comment

The article is truly inspiring. It showcases a commitment to fostering creativity and community engagement through art. The initiative's focus on supporting artists and providing a platform for their work reflects a commendable dedication to cultural enrichment. It's akin to a paid media agency strategically amplifying the voices of talented individuals, ensuring their art reaches a broader audience. This opportunity not only celebrates artistic expression but also strengthens bonds within the community, making it a noteworthy endeavor in promoting cultural diversity and artistic innovation.

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