Geronimo Hospitality Group Expands Portfolio with Acquisition of The Charmant Hotel in La Crosse, Wisconsin

BELOIT & LACROSSE, Wis. (December 18, 2025) — Geronimo Hospitality Group is proud to announce the acquisition of The Charmant Hotel, a beloved boutique property located in downtown La Crosse, Wisconsin. This acquisition marks an exciting expansion for Geronimo Hospitality Group as it continues to grow its collection of distinctive destinations. 

Originally built in 1898 as the Funke Candy Factory, The Charmant Hotel is a meticulously restored landmark that blends historic architecture with modern comfort. Since opening in 2015, it has become a cornerstone of La Crosse’s riverfront, known for its warm hospitality, refined style, and exceptional dining. 

“We’ve admired The Charmant for years. It’s a property that perfectly captures the spirit of the region: welcoming, genuine, and full of character,” said Jeff Whiteman, Chief Executive Officer of Geronimo Hospitality Group. “This acquisition represents an incredible opportunity to continue its legacy while bringing the Geronimo touch to an already extraordinary experience.”

As part of the Geronimo Hospitality Group portfolio, The Charmant Hotel will continue to operate under its iconic name, preserving the historic integrity and local charm that guests have come to love. The Geronimo team plans to enhance the guest experience through a series of elevated touches, refreshed culinary offerings, and the signature service that defines its collection of hospitality brands. 

“The Charmant Hotel embodies everything we love about hospitality, combining history, heart, and a true sense of place,” said Erin McDonald, Geronimo’s Vice President of Lodging. “We’re thrilled to welcome the team into the Geronimo family and look forward to building upon its strong foundation.” 

With this addition, Geronimo Hospitality Group now operates both Michelin Key hotels in the state of Wisconsin, and more than 30 properties throughout the United States, including boutique hotels, award-winning restaurants, and unique recreational destinations, all dedicated to creating memorable experiences.  

Reflecting on the property's journey, Libby Weber, Chief Executive Officer of Weber Group, expressed, “The Weber Group is proud of the accomplishments this property has achieved through the dedication and attention to detail that built a strong reputation, both within our community and among the many guests we have been honored to serve. We are excited for The Charmant’s legacy to continue and grow under Geronimo Hospitality’s stewardship, and we could not imagine a more fitting successor.” 

To learn more about The Charmant, visit www.thecharmanthotel.com. For more information about Geronimo Hospitality Group, please visit www.geronimohospitalitygroup.com.  

### 

About Geronimo Hospitality Group  

Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing collection of award-winning, boutique hotels, restaurants and clubs. Committed to providing memorable guest experiences through its genuine service and original brands, Geronimo properties are distinguished as destinations of choice for locals and travelers in the cities they operate. For more information, visit www.geronimohospitalitygroup.com.