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Geronimo Hospitality Group

Delafield Hotel Appoints Darla Thomas as General Manager

DELAFIELD, WISC. (April 14, 2020) – Geronimo Hospitality Group has promoted Darla Thomas to general manager of its Delafield Hotel, the striking boutique hotel located in one of southeastern Wisconsin’s most sought-after destinations for getaways and events.


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Darla Thomas, General Manager

Thomas joined the Geronimo Hospitality Group team in 2013 as Director of Sales and Marketing for its Beloit properties, including the Eclipse Event Center, Hotel Goodwin, Ironworks Hotel, Merrill & Houston's Steak Joint. She brings more than 10 years of hospitality-industry experience to her new role.


As general manager, her responsibilities include recruiting and onboarding staff, along with managing employees and guests and ensuring the hotel’s profitability.

“It is an honor to join Delafield Hotel and its team of dedicated associates,” said Thomas, of her new role.


“The hotel plays an important role in the community for locals and visitors alike, and I look forward to providing guests with the highest level of quality and service during their stay.”

The Delafield Hotel is a top-rated, AAA Four Diamond boutique hotel located in the heart of Lake Country in Delafield, Wisconsin. The contemporary, sophisticated hotel is home to I.d. restaurant and bar, and just steps from state-of-the-art fitness facilities, be FITNESS and Bark River Crossfit.

“We are excited to welcome Darla to the Delafield Hotel team. She is a dynamic leader with a track record of incredible success in the hospitality industry,” said Jonathan Webster, vice president of lodging at Geronimo Hospitality Group. “Her personality, work ethic and years of experience will further strengthen our guests’ experience.”

To learn more about the Delafield Hotel, visit www.thedelafieldhotel.com or follow Delafield Hotel on Facebook and Instagram.

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about geronimo hospitality group

Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing collection of award-winning, upscale boutique hotels, restaurants and clubs. Committed to providing memorable guest experiences through its genuine service and original brands, Geronimo properties are distinguished as destinations of choice for locals and travelers in the cities they operate. For more information, visit: www.geronimohospitalitygroup.com.


About the Delafield Hotel

The striking boutique hotel located in Delafield is one of southeastern Wisconsin’s most sought-after destinations for getaways and events. The Delafield Hotel offers both a relaxed, yet sophisticated environment in each of its 38 guest suites and a chic, yet elegant setting for any wedding or special event. For more information, call 262.646.1600 or toll-free 800.594.8772, or visit their website.

 
 
 

2 Comments


It's great to see Darla Thomas being appointed as the general manager of Delafield Hotel! With such a dynamic individual leading the team, I’m sure the hotel will thrive under her guidance. I believe that with the right leadership, even in the hospitality industry, the proper equipment and supplies are essential to providing an excellent experience for guests. One area often overlooked is the role of reliable tools like the F424 Sealless Pump. Pumps like these can be crucial for maintaining efficient water flow systems in hotels and other hospitality venues, ensuring that operations run smoothly behind the scenes.

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Darla Thomas stepping in as GM at Delafield Hotel sounds like a powerful move — leadership with experience in hospitality can shift everything from team dynamics to guest satisfaction. In my work with boutique properties, I’ve seen how the right manager not only improves operations but also elevates brand presence across digital channels. That’s one reason I always dig into new ideas around hotel positioning and conversion strategy — and recently I decided to read here about how hotels can boost visibility and drive direct bookings through targeted SEO, content, and reputation management. A strong internal team paired with smart digital execution is what truly sets hotels apart.

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