GERONIMO SPOTLIGHTED IN NEW A&E SERIES BETTING ON BELOIT, Premiering July 12th

Beloit’s comeback story hits the screen—with Geronimo Hospitality Group featured as part of the transformation.

Geronimo’s Beloit properties are hitting the national stage, and we couldn’t be prouder to share the spotlight with the city we call home. 

Geronimo Hospitality Group’s Beloit properties will be featured in Betting on Beloit, a brand-new renovation and design series premiering Saturday, July 12 at 12 p.m. CST on A&E. 

Betting on Beloit follows Konya Hendricks Schuh—real estate pro, design enthusiast, and hometown champion—as she takes on the ambitious challenge of revitalizing historic homes throughout Beloit.  

Backed by powerhouse entrepreneur (and her mom) Diane Hendricks, Konya and her crew are flipping houses and flipping the narrative on what small-town revival can really look like. 

From boutique hotel stays to buzzing restaurants, rooftop views, and entertainment spaces, our Beloit-based spots will make plenty of cameos throughout the season.  

"Geronimo has always believed in Beloit, because we live it every single day,” says Jeff Whiteman, Chief Operating Officer. “We’re in the business of hospitality, but more importantly, we’re in the business of community. Being part of Betting on Beloit is an incredible opportunity to share what makes this city so special with a national audience.” 

Mark your calendar and grab the popcorn. 

Betting on Beloit premieres on Saturday, July 12 at 12 p.m. CST on A&E. Stream episodes the next day on A&E’s website and on-demand.

Want to catch the premiere with your community? Join your neighbors at Beloit Public Library (605 Eclipse Blvd.) on Saturday, July 12 at 11:45 AM for a free watch party in the Community Room—featuring back-to-back episodes of Betting on Beloit, plus insights into the College Park Historic District and upcoming renovations by Beloit College Park LLC. 

Watch the trailer below!

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